Using Social Media For Recruitment

What is the Social Media Recruitment?

                                                                          (Source - Google)

Social media recruitment is the use of social media platforms to identify, engage and employees the company may additionally prefer to hire.  Since most people use at least one social media platform, it makes sense to leverage these channels to attract and appoint new job candidates. Social media recruitment is now not a new trend anymore. It is one of the most usual talent acquisition tactics nowadays. (Pratt, M.K., Thibodeau, P. and Snider, E,2022)

Apart from that, simply recruitment, social media is closely used in organisation branding. These channels assist employers spread the word about their worker value proposition and optimize their inbound recruitment efforts. (Pratt, M.K., Thibodeau, P. and Snider, E,2022)

How to improve social media profiles

Social media profiles that use for recruitment must be the representation of company’s culture and core organization values. Many organizations create separate profiles on Facebook and Instagram that are specific for organisation branding and talent acquisition. (Team, H.C, 2022)

Furthermore, many companies encourage their own employees to optimize their personal profiles on LinkedIn. They provide branded and consistent cover pictures or ask employees to include links to the company’s career web site on their profiles. (Team, H.C, 2022)

Effective social media recruitment strategies

Always you have to posts that function the information you choose to convey in a structure that fits the platform's common flow yet also stands out enough to be observed and a target audience primarily based on stated objectives. (Pratt, M.K., Thibodeau, P. and Snider, E,2022)

Should be a particular goal for every social media campaign, such as building awareness of the organization and its workplace culture in anticipation of future hiring, filling open positions as shortly as possible. (Pratt, M.K., Thibodeau, P. and Snider, E,2022)

Benefits of using social media than traditional recruiting

The technology that powers social media - most notably, advanced search capabilities, filters and automatic suggestions that generate connections between people - additionally drives many of the key advantages of using social media versus older recruitment techniques. (Team, H.C, 2022)

Recruiters who use social media for hiring commonly spend fewer resources to hire new candidates, and they fill their position faster compared to recruiters who focus on different channels. job seekers rank social media and professional networks as the most beneficial job search resource compared to job boards, job ads, recruiting agencies, and recruiting events. (Team, H.C, 2022)

Conclusion

This HR practice, which is sometimes referred to as social hiring or simply social recruiting, uses social media web sites and different internet options, such as blogs, to reach potential job candidates. The ubiquity of social media has prompted HR departments to improve completely formed social media recruiting techniques and include them as a formal part of their organizations' human capital management strategies. 

References

Team, H.C. (2022) Social media recruitment: Definition, importance, and 5 best practices, Haiilo. Available at: https://haiilo.com/blog/social-media-recruitment/ (Accessed: December 4, 2022).

Pratt, M.K., Thibodeau, P. and Snider, E. (2022) Social Recruiting: Your guide to recruiting via Social Media, HR Software. TechTarget. Available at: https://www.techtarget.com/searchhrsoftware/definition/social-recruiting (Accessed: December 4, 2022).


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